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Senior Backend Software Engineer, Global E-commerce User Growth - Search Engine Optimization

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. The growth engineering team owns the mission to drive the growth of TikTok Shop customers and revenues. You will work with a cross-functional team of engineers, data scientists, growth marketers, and product managers to design, implement, and optimize growth initiatives through a combination of product-led and data-driven growth strategies. We are looking for passionate and talented people to join us as we drive the future of e-commerce here at TikTok.

- Design, build, and maintain scalable, high-performance systems and features that enhance organic traffic acquisition through SEO best practices
- Collaborate with product managers, data scientists, and SEO specialists to implement strategies that improve crawlability, indexing, and search ranking for TikTok Shop web pages
- Develop and optimize content generation, site architecture, and metadata structures to align with search engine algorithms and user search intent
- Monitor and analyze site performance and SEO KPIs, identifying opportunities for technical improvements or automation
- Build internal tools, services, and infrastructure to support ongoing SEO testing, data analysis, and deployment processes
- Stay current on the latest SEO trends, search engine algorithm updates, and emerging technologies relevant to user acquisition
- Ensure code quality and system reliability through rigorous testing, code reviews, and continuous integration/deployment practices
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